"In the absence of clearly-defined
goals, we become strangely loyal to performing daily trivia until ultimately
we become enslaved by it." Robert Heinlein
Proof is in the Pudding
You know that old saying the "proof is in the pudding" well
for some of us the proof is in the Success Circles. In six months the
participants of the Morgan Ebbett Entrepreneurial Success Circles set
personal and professional goals. They were all goals that Success Circle
participants wanted to meet and found value in accomplishing, so the goals
were as varied as the individual participants. Here is what 6 months of
goal setting in 2009 brought; (each of these goals was achieved within
one month of setting them unless otherwise stated).
Business Management Goals
~Phoned the competition and gained a partner
~Completed a yearly budget
~Designed a yearly marketing plan and implemented the first initiative
~Developed a yearly business plan and tracked results
~Found a mentor to help learn the new business
~Researched a new idea and is ready for the new opportunity if it presents
itself
~Boldly stated desire for new image and name and took the first step to
get business advice before moving blindly forward
~Researched a new service and was offered a job in the process
~Started tracking business data and noticed monthly trends, adjusted schedule
to be less hectic but make same amount of money
~Documented how time was spent during the day and tweaked business plan
as a result
~Finished renovations on business space to enhance a new service
Marketing and Advertising Goals
~On a weekly basis, tried new strategy and gained 4 leads
~Developed 4 marketing strategies, tracked to determine which one or combination
of strategies will be effective
~Completed 2 new marketing strategies for delivery to new audiences, results
will be evident in 3 months
~Developed a future client survey to determine marketing strategy
~Wrote 2 "expert" articles, published on the web and gained
hits from all over the world, increased SEO
~Created an information package for a new service
~Implemented SEO suggestions and increased site traffic by more than double,
increased Comox Valley ranking from not registering to number 1 in listings
~Followed up and obtained testimonial for advertising
Personal Goals
~Tried a new personal activity that was so successful it required a new
order of business cards; unexpected professional gains
~Planted half of a flower garden
~Walking went from once a week to 6 days a week with the help of a friend
and a dog
~Took a weekend off and did not once think about the business
Show Me The Money Goals
Increase in Sales and/or Customers
~Completed brochure for new service, distributed, and gained 15 participants
~Increased sales by 5% - 30% each month for 3 months during a "recession"
~Successfully filled a new workshop
~Added a training associate to the team
~Doubled number of participants within 2 months
~Completed follow up phone calls to existing clients and generated 5 new
appointments
~Visited 5 prospects and gained 4 new distributors
~Wrote minimum of 1 article per month for 5 months for local publications,
each article resulted in clients
~Handed out samples of products and gained a new client
~Added 2 great new people to group ensuring money and ideas
~Grew contact list from 0 to 85 email addresses in one month
~In one month gained 8 new clients and 2 more workshop clients through
article and follow up calls
~Averaged one new client per day for 25 days
Some of the things participants learned
while setting goals
~Realized the goal was not reached because there was no plan in place
to support it happening
~Realized the goal was not reached because it took more time than initially
thought
~Realized the goal was not reached because it needed to be broken down
into smaller steps
~Learned that just because the goal sounds good doesn't ensure its achievement
and sometimes plans need to be adapted
~Decided the goal was too big so, instead of giving up, broke the task
into smaller more manageable pieces
To join a Success Circle on a day that works for
you, Please contact us via email
or by phone 250-702-7713.
